|
1) Condition: Controlled by you. To get the highest price - fix it, clean it, primp it... then you're ready to sell it.
2) Pricing: Controlled by you. Proper pricing is critical! Realtors provide market info but you make the final call.
3) Exposure: Controlled by your Realtor. Your Realtor's value is based on the exposure he provides your home.
EXPOSURE is the most important reason sellers use a Realtor and it's also what we do best. We provide ALL the traditional marketing offered by other agents PLUS we offer exposure on Fort Lauderdale's most visited real estate website. We get more visitors in one day than most agent sites get in a year!
Important? A National Association of Realtors report says today 4 out of 5 buyers now search for homes on the web!
|
| Web Marketing:
According to the 2005 National Association of Realtors (NAR) study, 80% of all home buyers are using the Internet to search for homes (82% of 1st time home buyers & 78% of repeat home buyers). This figure is up 12% from just one year prior in 2006.
Because of this dramatically high percentage and the certain continued growth of these Internet home searchers, we feel it is critical to maximize your Fort Lauderdale property's Online Exposure. Here are just some of the websites that we will place your property listing and photos:
- MLShomeseek.com - Fort Lauderdale's Most Visited Real Estate Website. How can we say that? We're search engine friendly coming up on top of the world's most used and most powerful Internet search engines for our most important search term: "Fort Lauderdale Real Estate". This means not just those in Fort Lauderdale but everyone in the world searching for "Fort Lauderdale Real Estate" sees our website FIRST - including the nearly 100,000 new people moving to Fort Lauderdale each year.
Your home will be featured in three places:
1) Directly on our Homepage - Fort Lauderdale's most visited real estate web page.
2) In our Featured Listings section (the second most visited pages of our site), including a page solely dedicated to marketing your home, with multiple photos, property details, demographic information, a map to your home and a high-quality printable flyer
3) Your home will be on the Fort Lauderdale MLS search available directly through our site.
- Realtor.com - One of the top national/international real estate sites used for home searches.
- REMAX.com - One of the top national/international real estate sites used for home searches.
- Yahoo.com - In their Real Estate Search section accessible directly through their main page.
- Through our relationship with other real estate companies throughout Fort Lauderdale your home will be featured on Every Other Real Estate Website in Fort Lauderdale (that's thousands of websites) which features access to either or both of the two Fort Lauderdale Multiple Listing Services.
While Internet exposure has quickly become the most valuable aspect of marketing homes today, we still consider other traditional forms of marketing very important. Following is a list of other marketing services that are also commonly used in the marketing of our property listings.
Print Advertising:
- Fort Lauderdale Journal/Constitution Real Estate Classified section.
- Fort Lauderdale Homes & Land Magazine - A "Free to the Public" real estate magazine.
- Property Postcards - Professionally printed property postcards mailed out to 100s of prospects within your community, to advertise upcoming "Open Houses" or your "New Listing".
Realtor Exposure:
- Multiple Listing Service - Your property with photos will be listed within 24 hours.
- Broker Caravan - A "broker open house" attracting local agents to preview your property.
General Marketing:
- Marketing Reports - We will report to you and keep you up-to-date on marketing activities for your property.
- Photo flyer in-home & yard sign to inform/reach more Realtors & prospective buyers.
- New listing postcards prepared and mailed to sphere of influence and past clients.
- Immediate Yard Signage - Providing contact information, full color flyers, and directs potential buyers to our website for more information.
- Follow up with salespeople who have shown your home - Obtain feedback and communicate this to you.
- Apprise you of current sales and changing market conditions in your area regularly
- Hold Open House(s) (with your permission)
- Manage the transaction and closing process - Dealing with buyer, buyer's agent, lender, title, appraiser, closing attorney, transaction coordinator, inspector, termite companies, etc.
- Contract Negotiations, processing and Post sale follow up - We want your complete satisfaction.
Whether you're planning to sell your home today or in the future, it's never a bad idea to learn and keep updated on the market value of, for most, their most important asset.
Feel free to call us with questions about listing your home or to request a CMA (Comparative Market Analysis) and an idea of how our marketing plan can be implemented to help you sell your home...
For the Most Money... in Less time... with the Fewest Hassles.
Edwards Realty Group
As a top Ft. Lauderdale, Plantation and Davie area real estate agent with years of experience and a proven track record, it is my job to guide you through this complicated process, from beginning to end. I want you to get the maximum value for your home, within YOUR time frame. Here are just some of the things that I will do to market and sell your home:
STRESS FREE SALE PROGRAM
Special No-Risk Offer!
Put more money in your pocket with the Stress Free
Sale program, exclusively with the Edwards Realty Group.Most brokers will charge you the same fee no matter how your home sells; even if you find the buyer.
With the Worry Free Listing you have complete
flexibility; from Full Service to Do It Yourself!
|
2%
|
You find the buyer and there is no other agent involved. We write the contract, and walk it through closing for you. Our commission is 2%. |
|
4%
|
We find the buyer and write the contract. There is no other agent involved. Our commission is just 4%. |
|
6%
|
Another agent represents the buyer. Our commission is 3% and the other agent also receives 3%. |
|
|
Edwards Realty Group |
Name of other agent |
Name of other agent |
|
Multi-photo brochures with appealing
interior photos?
|
x |
|
|
|
An outside brochure box that is regularly filled?
|
x
|
|
|
|
2 powerful websites with virtual tours and photos?
|
x
|
|
|
|
Over 150 domains pointing to our websites?
|
x
|
|
|
|
Buyer feedback and ads mailed weekly?
|
x
|
|
|
|
How many years have you been selling?
|
13yrs
|
|
|
|
A TEAM of full-time licensed Agents eagerly promoting your home?
|
x
|
|
|
|
Do you have a college degree?
|
yes
|
|
|
|
3 full-time administrators handling all the details of your sale?
|
x
|
|
|
|
Can I sell it on my own and pay nothing?
|
x
|
|
|
|
Flexible commission plan?
|
x
|
|
|
|
An exclusive Agent that specializes in Seller negotiation and protection; one that is always on your side because they only work with Sellers?
|
x
|
|
|
|
How many homes have you closed in the
Past 12 months?
|
30+
|
|
|
|
Bonus program for team Buyers Agents if they sell your listing?
|
x
|
|
|
|
What is your average market time?
|
60 days
|
|
The Typical Realtor
Edwards Realty Group
|